As I'm in the process of self publishing, I'm learning so much. Marketing is the most demanding work of all, yet not as painful as I once believed. I'm still navigating the waters, but one day at a time I'm getting there. It helps to read good how-to books. I love "Dollars & Sense: The Definitive Guide to Self-publishing Success" by Carolyn McCray, Amber Scott, Rachel Thompson. Well done book, easy to understand content and tools for marketing. I recommend it to all self-publishers and anyone doing any marketing for their work.